Authenticity, in many ways, is my drug of choice, my muse, my guiding principle. Authenticity is the often overlooked X factor as to why some are smiled upon by the goddesses of good fortune and others struggle to find traction. To be authentic is to be actively, honest and naked, engaged in the act of ever reaching towards the goal of inner-Gnosis, knowing thyself, but turning the fruits of that gnosis into food for the gods and men. There is no more seemingly antithetical archetype to the authentic man than the con-man. For many reasons I Think this is the root of of problems many creative, artistic types surrounding money and making a living. The most interesting men to me though are the ones that live and thrive in the uncomfortable space that would cause weaker men to fear for judgment and shame to inhabit. How are these man so fearless, How do they feel such confidence in communicating their message and their mission statements as artists and seekers that the masses might not call them out and shame and crucify them as Con-Artists at best?! How can they be so sure that their Authenticity will be seen for what it is, true and genuine? I believe the source of their confidence is that these men know that they provide unequal value to those they serve. They know that their time and their services are of great value and worth, OBJECTIVELY often, but yet they often choose to write blogs, make music, talk and give advice and create free newsletters and present themselves in public forums as authorities FOR FREE.
Today there is so much content out there on the internet, in the world, so much information and on some level its liberating, and exciting and other its smothering as the noise threatens to deafen us and we feel increasing anxiety and bombardment by information. So much just seems like spam.
The thing that made me want to write this blog post today was promoted by the fact that I went into my email to check some buisness emails today and I saw that I received a newsletter from my friend Andy, Owner of NORSE FITNESS. The newsletter read :
We have all heard the phrase “I think you’re perfect just the way you are now.”
As sincere as this person might be - they are not helping you.
They are telling you that you do not need to improve.
Here is the hard truth that you need to accept.
Without improvement and sacrifice, you will never amount to anything.
You are fortunate to be given life and an ever-growing body/mind.
I am begging you - please do not take this for granted.
There is no limit to your potential.
Stop looking for the finish line and an easy way out.
The finish line is death, and it’s going to be here sooner than you expect.
There wasn’t even a link to the website, a promotion, anything at all. POWERFUL. Knowing Andy and his company I know how busy he is and it really hits me hard to see him taking the time to put AUTHENTIC content out such as this. It has punch because of the man, the brand and the WHY behind it. That’s what people are attracted to, that’s what being authentic is, its BEING your WHY. Leading with your WHY.
Most all Newsletters are spammy and end up in the Junk Mail bin but other than NORSE FITNESS, two others I am consistently excited to open because I receive great value from are Elliot Hulse / Strength Camp (search instagram) and Operation Werewolf Newsletters www.OperationWerewolf.com , very worth subscribing to.
Hope all is Well.